Colours

Colours help define the Ørsted identity, highlight information and increase functionality.

 
The Ørsted colour palette consists of bold and optimistic colours, inspired by the Scandinavian nature and Danish artist Vilhelm Lundstrøm. 
 
Ørsted Blue and white are our main colours and should be used whenever possible. They provide a visual connection between the materials and form the backbone of the brand. The support colours add an extra dimension and flexibility, while Ørsted Yellow and Ørsted Red are perfect for highlights or calls to action. Together, the colours provide a calm, bright and balanced launchpad for the communication.
 
Neutral colours are used for infographics and backgrounds. Use black or white body copy for print and grey or white body copy for digital. 

 

Download swatch library

Colour definitions

Ørsted blue

Colour combinations

 
Choosing the right combination of colours for headings or the Lifestream element depends on the context. Always keep in mind that the overall expression should be bright andenergetic. If you use warm grey, please be aware that the expression should never appear heavy or dirty.

Colours as backgrounds

 

When using colour for backgrounds, there are three options:

  1. Choose one colour for the entire format/module/layout.

  2. Use a combination of one brand colour and a neutral colour or white for backgrounds.

  3. Pair photo with one colour.
Example on the colour use as background

Using colours in practice

 

Here are a few examples of colour combinations. Always ensure that the text is legible and the logo is clearly visible. Limit the use of red and yellow to urgent information and special events (what to do when the power goes out, safety in the workplace, etc.).

Examples of colour flows



For more comprehensive materials and longer brochures, start with a two colour combinations, but add additional colours to highlight information. 
 
Each spread or page should always follow the recommended colour combinations.