Typography

Our brand typeface is a part of the outward voice of our brand.

 
Orsted Sans is inspired by the modern, geometric sans serif typefaces seen throughout Scandinavian Modernism. It’s an optimistic, forward-thinking typeface that offers maximum usability, recognisability and legibility across multiple devices, platforms and settings.

The letterforms are shaped with a forward-moving flow that gives the typeface direction and power, while the soft lines deliver an inviting expression that has a human touch.

 

Download font

Use rights

Ørsted's typography may be used only by Ørsted and by 100% owned Ørsted companies. They must not be used for marketing purposes by a third party or for third party business without prior written approval from Ørsted.

Inquiries should be sent to Corporate Branding

Ørsted sans

Versions

 

Orsted Sans comes in eight weights: four upright and four italics.

Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black and Black Italic
Orsted Sans also includes a semi-bold text which has been optimised for small digital sizes, buttons, number listings, etc.
SemiBold Text - digital use only

Ø or Special Ø

The special Ø is not allowed in text. If you need to write a text you should use the normal Ø.

Users without "Ø" on their keyboard
If you need to write "Ø" we have already installed an "Ø-application" on your Ørsted-PC.
With this you can write the Ø in different document types.
How to use the "Ø-application"

For designers
If you have a special case where you need the logo-Ø, it can be accessed via the glyphs menu (be sure to follow the guidelines for use of the logo.)
How to use the logo

Orsted is a renewable energy company

Usage

 

A number of basic rules for the use of the Orsted Sans typeface have been created to maintain a consistent typographical expression across elements.

Headlines
Headlines are always left aligned, non-justified, and have a leading of 110% of the font size. 

Font size Leading (110%)
20 pt 22 pt
30 pt 33 pt
40 pt 44 pt
50 pt 55 pt
... ...
Image showing that headings are always left-aligned
Headlines & logo
When using the logo and heading together, the title must follow the size of the logo.
To differentiate the heading from the logo, the logo must always be on its own line, and the title must be different from the logo in colour or weight.
Example of headline and logo
Sub headlines
Subheadings are set close to the heading, giving a rational, logical look and feel to the communication.

Subheadings must always differ from headings by colour, weight and/or size. Try to use only one differentiating factor, as this is often more than enough. 
Example of sub headline
Body copy
All body copy must be left-aligned and non-justified. The leading should be set between 120% and 140% of the font size. 

Legibility is always paramount, so the column width should ideally be seven to nine words. 

Body copy is set in Orsted Sans Regular by default, but can also be set in Orsted Sans Light. 

Bolded text and navigational headings are set with the same size and leading as body copy, but in Orsted Sans Bold. 
Fonts for MS Office and non-Ørsted

Chinese, Japanese and Korean

Orsted Sans does not currently support Chinese, Japanese or Korean languages. For these languages, we use the Google font Noto Sans CJK. It shares the same minimalistic expression as that of Orsted Sans. The usage of Noto Sans CJK translates directly to that of Orsted Sans as Orsted Sans Bold equals Noto Sans CJK Bold etc.

Download Noto Sans CJK from Google
 
Latin - Orsted Sans. Japanese - Noto Sans CJK

Examples of Ørsted Sans in use

Brochure
Social media advertising