Tone of voice

General tone of voice

Our tone of voice is guided by five qualities that you should keep in mind when you communicate on behalf of Ørsted

Public campaigns

Working with our
public campaigns there
are a few important
rules to remember

Internal communication

Communicating with your colleagues? Here are a few guidelines to help you along


Keep it short and sweet and follow prioritization

Social Media

Messaging in its simplest form made for users on the go.

Corporate communication

Maintaining credible tone of voice without being boring

Business to business

Communication made for professionals with a human touch

Language Guide

Consistency and style in language is an essential part of our tone of voice. For instance, we write ‘I’ve been’ rather than ‘I have been’ to be informal and at eye level with our audiences. You can read much more about our use of language in our Language Guide.