General tone of voice

Our tone of voice defines the qualities that should always be present in our written and verbal communication. It’s not only what we say. It’s how we say it.

When we consistently use the right tone of voice, our communication becomes distinct and credible to the people we want to engage.
Whether you’re working on a major campaign, writing an internal newsletter or making a post for Facebook, we’ve made examples that will help you get the tone just right.
Our tone of voice qualities