When communicating to an internal audience, we don’t always need to make big, bold statements. Rather, we need to make it easy and interesting for our colleagues to get information and take action.
It’s not about saving the world with every Vital article. It’s about being at eye level with your colleagues and making it easy for people to take action. Whether it’s in terms of increasing sustainability or improving procurement habits.
Your first priority should be to make everything as straightforward and user-friendly as possible. If something seems too complicated, test your text on a colleague from another department or a friend. If he or she has trouble understanding it, then revise it until things are clear.