Internal communication

When communicating to an internal audience, we don’t always need to make big, bold statements. Rather, we need to make it easy and interesting for our colleagues to get information and take action.

 
It’s not about saving the world with every Vital article. It’s about being at eye level with your colleagues and making it easy for people to take action. Whether it’s in terms of increasing sustainability or improving procurement habits. 
 
Your first priority should be to make everything as straightforward and user-friendly as possible. If something seems too complicated, test your text on a colleague from another department or a friend. If he or she has trouble understanding it, then revise it until things are clear.

Guidelines

 

Here are few simple rules to follow when developing communication for your colleagues.

  • Be straightforward and start with the essentials. Your colleague is probably just as busy as you are, so keep your sentences short and keep technical terms to a minimum.

  • Be collaborative. Put yourself in the shoes of your readers. Consider what they need to know and what can be left out. Make sure your text is not too technical or complex.

  • Be bold and relate your story to our vision of a world that runs entirely on green energy, whenever possible.


Internal communications examples

Internal communication diagram
Internal communication
Internal communication
Internal communication
Internal communication