When producing content for social media, engagement is king. Get the conversation going by being collaborative, available and at eye level with your audience.
Optimism breeds engagement and sharing. Focus on the green energy solutions we're providing and leave people with a feeling of 'you can do something too'. Encourage people to share the green message and/or take action. Show genuine interest in your audience by asking questions and being responsive. Support this with strong visuals like images or film, as they capture people’s attention while browsing their news feed.
If you want people to stop and pay attention, then you’ve better make your content stand out. Deliver a fresh take on an old issue, an exceptional image or a quick laugh. Don’t use passive statements and don’t make the design too polished – on social media, our content needs to stand out in a crowded feed and get people’s attention. In terms of text, less is more on social media, so be straightforward and lead with an image, illustration, film or animation.